TV Spots – How many do you need, where – and when!
Nowadays there are hundreds of TV channels keen to attract your DRTV business.
You will need the right DRTV spots for your product or service, watched by customers who will want what you have to offer. Careful analysis of thousands of viewing figures, response measures and other statistics, all carefully compared with the profile of your target customer, is the only way to ensure you get the DRTV deals that will get the phones ringing or visits to your website soaring.
Terrestrial? Satellite? Cable? National? Regional? Time of day? Programme type? Weekdays or weekends? There are so many variables that need to be considered to ensure maximum DRTV advertising value.
Our DRTV media planners carry out a complete analysis of the needs of your DRTV campaign to ensure you get the optimum media plan.
And our DRTV media buyers are renowned experts at getting you the very best discounts off media rate cards.
We will always plan exactly when your campaign’s individual DRTV spots appear, to maximise your call handling capacity and be sure you don’t miss sales opportunities.
As soon as your campaign is on air, we’ll analyse your DRTV response by:
- Time of day
- Day of the week
- Weekday versus weekends
- Programme type
- Channel
- Position in break
Using this information we’ll fine tune your DRTV schedule to become more and more effective. Success at DRTV is not about booking the space and then waiting for it to run – constant analysis leads to constant improvement, even if your DRTV campaign is already very successful.
It’s not what you spend on media - it’s how your DRTV advertising agency spends it that makes the difference. Ask us how much even a modest DRTV airtime budget could achieve.
Don't take risks. Run-of-the-mill advertising agencies simply don't have the expertise or experience to make DRTV advertising work. We do.
Phone The DRTV Centre on 0800 180 4350 or email david@drtvcentre.com