Direct Response Television Centre
Testament

Nick Squires - Chairman
SRG

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There are hundreds of TV channels keen to attract your business - and as you'll know if you've already made initial enquiries - they'll all 'do a deal'. The big question is - which deals to do.

You will need the right spots for your product or service, watched by customers who will want what you have to offer. Analysis of thousands of viewing figures, response measures and other statistics compared with analysis of your target customer is the only way to ensure you get the deal that will get the phones ringing or visits to your website soaring.

Terrestrial? Satellite? Cable? National? Regional? Time of day? Programme? There are so many variables that need to be considered.

Our media experts carry out a complete analysis of the needs of your DRTV campaign to ensure you get the optimum media plan.

We can also plan when your individual spots appear to maximise your call handling capacity so you don't miss sales opportunities.

It's not what you spend on media; it's how you spend it that makes the difference - ask us how much even a modest budget could achieve.

to find out how you can get MORE AND BETTER CUSTOMERS, FASTER


Or email David Pearson, Client Director of The DRTV Centre at david@drtvcentre.com