TV is proven by every major study to be the most effective form of advertising pound for pound. Nothing else comes close to its power to generate sales, create profit and drive business – and cultural – effects both in the short-term and the long-term.

There are all sorts of reasons for this peerless power. We could go on for days about it, but we don’t want to be greedy and hog your browsing time, so we’ve restricted ourselves to the straightjacket of giving you the top ten facts about TV advertising which explain why it works. 

Here they are: 

1. TV creates the most profit, pound for pound
2. TV has unbeatable scale and reach
3. We’re watching more TV than a decade ago
4. TV is the most talked about medium online or offline
5. All TV ads create response
6. TV is the new point of sale medium
7. TV is the dominant youth medium
8. TV is THE emotional medium and emotional campaigns are more effective
9. TV is the catalyst for other media
10. TV makes brands famous

But don’t take our word for it, you can click here be whisked off to a land of detailed supporting evidence.

Source: thinkbox.tv