The latest figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV accounted for 67% of total linear TV viewing in November.

Due in part to better weather this year and the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 36 minutes of commercial TV a day in November, 3 minutes less than last year. Commercial TV impacts were down slightly by 1.1% on the previous year.

Across the key advertiser audiences, men watched 2 hours, 36 minutes a day of commercial TV, 1 minute up from last year; 16-34s watched 2 hours, 2 minutes a day, down 7 minutes; and ABC1 adults watched 2 hours 9 minutes a day, up 1 minute on last year.

In total, linear TV viewing in November (including BBC channels) decreased by 9 minutes compared with last year; with the average viewer watching 3 hours 52 minutes of TV a day. 

BARB measures all in-home viewing on the TV set. It doesn’t yet measure out of the home viewing or viewing on other devices but is working on adding more screens to the numbers.

Source: thinkbox