Scripts which SELL!
Getting the DRTV script right is the most important and difficult challenge for the Direct Response advertiser.
If the messages aren’t compelling - if the advertisement doesn’t grab immediate attention - if the benefits of your product or service are not expressed in a way that makes them irresistible to the potential customer - you won’t get the maximum DRTV response.
Our experienced writers create wonderfully effective DRTV scripts which have maximum impact and relevance.
All kinds of seemingly small script details can affect getting the best DRTV response. Here are just a few:
- The phone number you choose
- How you feature and speak the phone number
- The response word you use for texts (SMS messages)
- How you use on-screen titles
- The order in which you sell the benefits of the product or service
- The length of the DRTV commercial
- The kind of voice that you use
- Where the DRTV commercial is filmed
There are many, many more, each of which can make the crucial difference between DRTV failure and success.
Our talented DRTV specialist writers know exactly how to ensure that every detail is considered and the right solution is reached to maximise the chances of DRTV success. They have the essential know-how to get the phones ringing and the creativity to make attention-grabbing Direct Response films, even on very tight film production budgets.
If you’re already a DRTV user, send us your latest script – we’ll give you a free critique.
Don't take risks. Run-of-the-mill advertising agencies simply don't have the expertise and experience to make DRTV work. We do.
Phone The DRTV Centre on 0800 180 4350 or email david@drtvcentre.com