Cmedia Helps Columbia Records Artist Susan Boyle to Number One Spot

"I Dreamed a Dream" Album a Record-Breaking Success

Reality show phenom and Columbia Records artist, Susan Boyle, continues her march to music world dominance with the astounding sales of her new album, "I Dreamed a Dream." The album has topped the Billboard charts in the United States for two weeks in a row, and had the biggest opening-week sales of any album this year, besting releases from U2 and Eminem. Cmedia, a part of the R2C Group, played a part in making the album a success with an effective DRTV media blitz.

"Cmedia helped make our vision for Susan Boyle's new album sales a reality with cost-effective media planning and buying," says Kyle Sherwin, VP, Media, Creative Group, Sony Music. "As we continue to promote the album, Cmedia's strategy will remain a critical component to its success."

Extract from USA Today, 16 December 2009