Q1 viewing figures for 2014 from the Broadcasters’ Audience Research Board (BARB) reveal that viewers in the UK watched an average of 3 hours, 54 minute a day of linear TV on a TV set. Commercial TV reach has remained stable over the last 5 years, reaching 73% of the population in a day and 94% in a week.

• People in the UK watched an average of 3 hours 54 minutes a day of linear broadcast television over Q1 2014
• People are watching the majority of their TV viewing live, 88% of viewing in Q1 2014 was viewed live
• Commercial viewing dominates total TV viewing with a 64% share
• Commercial TV reach has remained stable over the last 5 years, reaching 73% of the population in a day and 94% in a week
• Total commercial impacts were down slightly by -5.9% compared to the same period last year, meaning the average viewer saw 47 TV ads a day.
• This is because of the vastly improved weather and economy in Q1 2014 which have encouraged people out of their homes more and naturally lead to a little less linear TV being watched.
• Adults impacts have gone up 1.5% compared to the same period five years ago. So far this year there have been 224 billion adult impacts
• The top five viewed TV advertisers over this period were P&G, Sky, Reckitt Benckiser, Mars and L’Oreal

Source: Thinkbox