UK TV Viewing 2015 (H1)
01 November 2015
The average UK viewer watched a total of 3 hours, 37 minutes of linear TV on a TV set per day in the first half of 2015 - 650 hours of TV.
Commercial TV viewing was stable year on year in H1 at 2 hours, 23 mins a day per viewer.
Ad spend on TV grew 9% year on year in H1. All major categories saw growth - the highest being in FMCG and DIY.
The average viewer saw 45 TV ads a day.
Source: Thinkbox