Instant New Customers with DRTV (Direct Response TV) Advertising
Direct Response TV advertising is increasingly attractive to growing numbers of TV advertisers because it can create new business leads vitually instantly. Over 25% of all UK TV commercials now carry a direct response "call to action" via phone, SMS or website.
- No advertising medium works faster - DRTV produces new customers immediately. Up to 80% of DRTV consumer response will be received within just 15 minutes of each spot’s appearance
- DRTV commercials have instant impact, because TV viewers are a "captive audience", relaxing at home
- DRTV is proved to be the perfect demonstration medium
- There’s a choice of DRTV advertising spot lengths – 10, 20, 30, 40, 60, 90 or 120 seconds. We’ll help you decide which is right for your brand and whether testing different lengths could be useful
- DRTV media budgets can be highly flexible, depending on the mix of TV channels used
- DRTV advertising can be astonishingly good value
- Viewers like responding via DRTV because it’s quick and easy; no letters to post, just one phone call, web visit or SMS (text) message gets everything under way
- Instant customer response tells the advertiser how successful each and every DRTV spot has been
- Direct response analysis helps to keep lowering your DRTV cost per order
- As a special bonus, you enjoy the magic of your DRTV product being “As seen on TV!”
Don’t take DRTV risks. Run-of-the-mill advertising agencies just don’t have the DRTV expertise and experience to make DRTV work. We do. We're The 100% DRTV Specialists
Phone The DRTV Centre on 0800 635 9000 or email david@drtvcentre.com
David Pearson, CEO
David has forty years' experience of working on major TV accounts in top London advertising agencies. He founded The DRTV Centre in 1997.
