DRTV - The Direct Response Television Centre

All about DRTV and how DRTV delivers Instant New Customers ..........

DRTV - direct response television advertising - is increasingly attractive to advertisers because it can produce masses of new business leads virtually instantly. DRTV commercials carry a direct response "call to action" via 0800 phone, text message or website, so viewers can respond straight away.

  • Regular DRTV advertisers include famous brands like Direct Line, the AA, More Than, Disney, British Red Cross, Save the Children, Liverpool Victoria Insurance, National Accident Helpline and Viking River Cruises.
  • Specialist DRTV ad agencies are best for DRTV projects, because DRTV requires creative disciplines which are very different from conventional image building advertising.
  • Faster! No advertising medium works quicker. DRTV produces new customers immediately - other advertising media seem positively glacial by comparison. Around three quarters of phone response will be received within just 15 minutes of each spot’s appearance.
  • DRTV commercials have instant impact, because TV viewers are a "captive audience", taking it easy at home. And no, they don’t make tea every ad break! Viewers like DRTV because it’s quick and easy. No letters to post, just one call, online visit or text message is all it takes.
  • Have a story to tell? DRTV is the perfect demonstration medium.
  • There’s a choice of DRTV advertising spot lengths – 30 seconds and 60 seconds are the most popular. We’ll help you decide which is right for your brand.
  • Think TV is pricey? DRTV ads can be astonishingly fabulous value. Production costs are normally much less than for “image building” commercials and DRTV spots are cheaper than regular spots. Test market media costs can be as low as £15-20,000. DRTV media budgets can be highly flexible, depending on the mix of TV channels used.
  • DRTV is not only less expenive than regular TV, it is more sales effective too.  DRTV can produce an excellent return on a relatively modest investment.
  • Instant customer response tells the advertiser how successful each and every DRTV spot has been. Response analysis helps to keep lowering your DRTV cost per order – and enables you rapidly to build a customer data base too.
  • AND THAT’S NOT ALL! As a bonus, there’s the magic of your DRTV product being “As seen on TV!”

Don’t take DRTV risks. Ordinary advertising agencies just don’t have the DRTV expertise to make DRTV work. We do, with 17 years' experience. We're The 100% DRTV Specialists

Phone The DRTV Centre on 0800 635 9000 or email david@drtvcentre.com

“Our team of 100% DRTV experts is enthusiastic and positive about DRTV. We want your DRTV advertising campaign to succeed, because then we will too.”

Contact us for DRTV success
Click here to view our showreel of great DRTV commercials
Free White Paper - Absolutely everything you need to know about DRTV

Latest News

The River Cruise Line launches national DRTV campaign via The DRTV Centre

Why TV?

Lowcost Travel Group set to launch UK TV advertising push

UK TV Q1 Review 2014

UK ad spend to top £20bn for first time in 2015

House of Commons refuses to ban loan ads on kids TV

2013 Was A Great Year For UK TV

The Viking DRTV commercials created by The DRTV Centre have been on air virtually every week for the last 3 months. The results have exceeded our expectations.

Wendy Atkin-Smith
Managing Director