Scripts which SELL!
Getting the DRTV script right is the single most important and challenging task for the Direct Response TV advertiser.
If the DRTV messages aren’t compelling - if the DRTV advertisement doesn’t grab the viewer's immediate attention - if the benefits of your product or service are not expressed in language that makes it irresistible to the potential customer - your company will not generate the maximum DRTV response.
Our vastly experienced DRTV writers create wonderfully effective DRTV scripts which have maximum consumer impact, relevance and persuasion - and which represent great value for money.
All kinds of seemingly small TV script details can affect getting the best DRTV response. Here are just a few:
- The direct response (DRTV) phone number you choose for your company
- How you feature and speak the DRTV phone number
- The response word you use for texts (SMS messages)
- How you use on-screen titles and graphics, including your URL
- The order in which you sell the benefits of the product or service
- The length of your DRTV commercial
- The character of voice that you use for your DRTV commercial
- Background music
- Where the DRTV commercial is filmed
There are many, many more, each of which can make the crucial difference between DRTV failure and DRTV success.
Our talented DRTV specialist writers are the best in the business. They know exactly how to ensure that every detail is considered and the right solution is reached to maximise DRTV response. They have the essential DRTV know-how to get the phones ringing, the text messages arriving and website visits soaring - and they have the creative talent to make attention-grabbing Direct Response TV films, even on very tight DRTV film production budgets.
If your company is already a DRTV user, send us your latest DRTV script – we’ll gladly give you a free critique.
Don't take DRTV risks. Run-of-the-mill advertising agencies simply don't have the DRTV expertise and experience to make DRTV work. We do. We're the 100% DRTV Specialists
Phone The DRTV Centre on 0800 180 4350 or email david@drtvcentre.com