The DRTV Centre

Better DRTV Scripts

The 100% DRTV specialists know the secrets

Many TV script details can affect DRTV response. Here are just some:

  • The 0800 phone number you use
  • How you feature the phone number
  • How you use titles and graphics
  • The order in which you sell your benefits
  • The length of your DRTV commercial
  • The character of the voice-over
  • Music
  • Your DRTV "call to action" details

Working hard to ensure that the TV script is right is time well invested - outstanding scripts are the most important ingredients in DRTV success.

With over 20 years' direct response TV experience, we’re The 100% DRTV Specialists.

Phone The DRTV Centre on 0800 635 9000 or contact us


  • uSwitch.com

    “ We were first time TV advertisers and The DRTV Centre guided us through the process every step of the way ”

    Barry Holloway, Marketing Director, uSwitch.com

  • Space City Productions

    “ Always completely professional, always with the client’s best interests at heart. A pleasure to work with ”

    Victor van Amerongen, Chairman, Space City Productions

  • National Accident Helpline

    “ I urge any direct response advertiser to consider using The DRTV Centre ”

    Alan Kennedy, Founder Director, National Accident Helpline

  • De Agostini

    “ The DRTV Centre’s vast practical experience of writing and producing DRTV commercials has been invaluable to us in launching our “English Interactive” product on TV in India ”

    Bradley Mackintosh, Publisher, De Agostini

  • Viking River Cruises

    “ The Viking DRTV commercials created by The DRTV Centre have been on air virtually every week for the last 3 months. The results have exceeded our expectations ”

    Wendy Atkin-Smith, Managing Director, Viking River Cruises

  • WinWales Ltd

    “ The DRTV Centre adverts came in on time, on budget and, most importantly, have improved our response levels ”

    Tim Farnfield, Company Secretary, WinWales Ltd