2013 Was A Great Year For UK TV
13 March 2014
• Total TV ad revenue rose by 3.5%
to a new record level of £4.63 billion.
2014 is forecast to be better again.
• 737 advertisers tried TV for the first
time or came back to it after having
been away.
• TV advertising has never been better
value.
• Total TV viewing remained at the
4 hour mark.
• We each watched 47 TV ads at
normal speed every day.
Source: Thinkbox
