Children with Cancer UK uses DRTV ad in donor acquisition campaign
23 October 2014
Children with Cancer UK has launched a donor acquisition campaign led by a DRTV commercial and outdoor advertising.
The campaign has been designed by digital and direct marketing agency WPN Chameleon and the advert will appear on popular daytime viewing channels covering drama, comedy and movies genres. Media has been planned and bought by MC&C, and call handling is supported by Listen and Ansaback. The online donation journey was designed by WPN Chameleon’s digital arm and built by Valldata Limited.
(excerpt from fundraising.co.uk, 23.10.14)
